Digital Marketing Specialist & B2B Lead Generation

About the role

We are looking for a Digital Marketing Specialist who will drive our B2B lead generation and paid advertising efforts across multiple platforms. The role focuses on creating and optimizing campaigns that support the growth of our export markets and enhance our online presence.

Key responsibilities

• Develop and execute digital marketing strategies on LinkedIn, website, Meta, TikTok and other relevant channels.
• Plan, launch and optimise paid advertising campaigns on Meta, TikTok, LinkedIn, Google and additional platforms.
• Manage campaign targeting, budgets, objectives, A/B testing and performance tracking.
• Support B2B lead generation and export market expansion through digital initiatives.
• Generate content ideas and campaign concepts tailored to an industrial B2B audience.
• Coordinate with designers and moderators to align visuals, content and follow‑up processes.
• Monitor campaign performance, lead quality, cost per lead, engagement and ROI.
• Prepare regular reports with insights and actionable recommendations.

Required profile

• Bachelor’s degree in Marketing, Business, Mass Communication or a related field.
• 3–6 years of experience in media buying or performance marketing.
• Strong command of English for international campaign setup and reporting.

Required skills

• Meta Ads Manager
• Google Ads
• LinkedIn Ads
• Excel / Google Sheets
• Reporting dashboards
• Basic knowledge of SAP/ERP systems (preferred)