We’re Hiring: Digital Marketing Specialist

ALMORAD AMC | Advertising, Marketing & Consulting

ALMORAD AMC is looking for an experienced, analytical, and results-driven Digital Marketing Specialist with a minimum of 3 years of professional experience in digital marketing, media buying, campaign optimization, and marketing analytics.

The ideal candidate will be responsible for developing digital marketing strategies, managing paid advertising campaigns, conducting market research, building performance dashboards, and turning marketing data into actionable insights that drive measurable results for our clients.

Key Responsibilities

1. Digital Marketing Strategy & Planning

• Develop comprehensive digital marketing plans aligned with clients' business objectives and target audiences.

• Define campaign objectives, marketing KPIs, budgets, timelines, and performance targets.

• Identify suitable marketing channels and develop strategies for brand awareness, lead generation, customer acquisition, and conversions.

• Translate business objectives and market insights into actionable marketing plans.

• Monitor marketing performance and continuously improve campaign effectiveness.

2. Media Buying & Paid Advertising

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram), Google Ads, and other relevant platforms.

• Conduct audience research, targeting, retargeting, and campaign segmentation.

• Manage campaign budgets, bidding strategies, placements, and ad performance.

• Conduct A/B testing of creatives, audiences, ad copy, and campaign settings.

• Monitor and optimize CPC, CPM, CTR, CPA, conversion rates, and ROAS.

• Implement and monitor conversion tracking in coordination with relevant technical teams.

• Identify opportunities to improve advertising efficiency, lead quality, and return on advertising spend.

3. KPIs, Dashboards & Performance Analysis

• Establish and monitor KPIs aligned with campaign objectives and client business goals.

• Build and maintain marketing performance dashboards using Excel, Google Sheets, Looker Studio, or similar tools.

• Analyze advertising results, website traffic, leads, conversions, customer acquisition costs, and campaign profitability where data is available.

• Prepare weekly and monthly performance reports with clear insights and actionable recommendations.

• Identify trends, performance gaps, and opportunities for optimization.

• Present campaign results and recommendations to management and clients.

4. Market Research & Competitive Analysis

• Conduct market research to understand industry trends, customer behavior, audience needs, and market opportunities.

• Analyze competitors' marketing strategies, advertising activities, positioning, and digital presence.

• Research target audiences and develop customer segments and audience profiles.

• Use market insights to improve campaign targeting, messaging, and marketing strategies.

• Prepare research findings and recommendations to support client marketing decisions.

5. Reporting & Continuous Optimization

• Evaluate campaign performance against agreed KPIs, objectives, and budgets.

• Recommend improvements to campaign structure, targeting, creative strategy, and channel allocation.

• Collaborate with social media specialists, designers, content creators, and other team members.

• Stay updated on advertising platform changes, digital marketing trends, tools, and best practices.

• Maintain organized campaign documentation, reporting, and performance records.

Requirements

• Minimum 3 years of professional experience in digital marketing, performance marketing, or media buying.

• Hands-on experience managing and optimizing paid advertising campaigns.

• Practical knowledge of Meta Ads Manager and Google Ads.

• Strong understanding of advertising metrics, conversion tracking, attribution, and campaign optimization.

• Experience developing marketing plans and defining measurable KPIs.

• Ability to build and interpret performance dashboards and analytical reports.

• Experience conducting market research, audience research, and competitor analysis.

• Proficiency in Microsoft Excel or Google Sheets.

• Familiarity with Google Analytics 4 and Looker Studio is an advantage.

• Strong analytical thinking, problem-solving, communication, and presentation skills.

• Ability to manage multiple clients, campaigns, and deadlines.

• Good command of Arabic and English.

Preferred Qualifications

• Previous experience working in an advertising or digital marketing agency.

• Experience managing campaigns across multiple industries and advertising platforms.

• Experience with lead generation, e-commerce, conversion optimization, and retargeting.

• Knowledge of landing page performance, marketing funnels, and customer acquisition strategies.

• A portfolio demonstrating advertising campaign results, marketing dashboards, or campaign reports.