Head of Key User Management – Automotive Aftermarket

About the role

The Head of Key User Management for the Automotive Aftermarket (AF) division leads the customer‑facing team that creates and nurtures relationships with consultants, dealers and end‑users. The role drives sales opportunities, prepares tenders and ensures technical and financial solutions meet market needs.

Key responsibilities

• Hunt customers by building relationships with consultants to identify available projects and contractors.
• Define the potential of each customer, including number of projects and budget per project.
• Build a strong network with clients.
• Conduct technical and financial comparisons versus competition, define the right product portfolio, and evaluate pricing and discounts after internal alignment.
• Plan for high coverage using weekly plans and daily reports.
• Write and submit tenders.
• Provide inputs on deliveries, payments, and related matters.
• Conduct safety training, product demonstrations and shows for direct or indirect sales supporting dealer business.
• Propose on‑site application solutions.
• Analyse lost projects, identify reasons, and improve future offers.

Required profile

• Fluent English proficiency (written and verbal) – mandatory.
• Bachelor's degree in Engineering, Business Administration or a related field (preferred).
• Excellent understanding of current market trends in the KUM business, including competition and customer behavior.
• Strong analytical, communication and negotiation skills.
• Highly customer‑oriented with a persuasive, self‑motivated approach.
• Strategic perspective beyond short‑term gains.
• Project management and collaboration abilities.

Required skills

• Power tools product knowledge.
• Project management.