Marketing Communication Executive

About the role

The Marketing Communication Executive will design and implement integrated marketing plans, working closely with the Marketing Head. You will coordinate with internal and external partners to launch effective ATL, BTL, partnership, PR, and social media campaigns.

Key responsibilities

• Plan and deploy integrated communications campaigns across print, radio, online, sponsorship and collaterals.
• Formulate monthly and event‑related outdoor and social media campaigns.
• Ensure timely internal communication of campaigns and promotions throughout Sharaf DG.
• Allocate tasks, approve final artwork, radio spots, social media content and mobile app updates.
• Maintain website and mobile app content with the latest products and campaign highlights.
• Conduct market analysis and deliver competitive reports.
• Provide periodic data and reports on marketing activities to the Marketing Manager.
• Develop attractive installment offers in coordination with finance partners and monitor their performance.
• Create in‑store marketing materials for installment offers and analyse customer payment preferences.

Required profile

• Proven experience in managing multi‑channel marketing communications.
• Strong coordination skills to work with internal teams and external agencies.
• Analytical mindset for market analysis, reporting and performance monitoring.
• Ability to develop and oversee installment‑based promotional offers.

Required skills

What we offer

• Opportunity to lead diverse marketing campaigns for a leading retailer.
• Collaborative environment with a focus on innovation and results.