Marketing Manager

About the role

The Marketing Manager will lead the overall marketing strategy and execution for assigned automotive brands and business lines. This senior role drives brand growth, customer acquisition, and business performance through integrated marketing initiatives aligned with corporate and OEM objectives.

Key responsibilities

• Develop and execute the annual marketing strategy in line with business objectives and OEM plans.
• Plan, launch and optimise integrated campaigns across digital, social, CRM, PR, media, events and experiential channels.
• Oversee new vehicle, product and service launches, ensuring cross‑functional coordination.
• Maintain consistent brand positioning and identity across all touchpoints, complying with OEM standards.
• Lead, coach and develop the marketing team, fostering a high‑performance culture.
• Manage relationships with OEM marketing teams, agencies, media partners and other external stakeholders.
• Control the annual marketing budget, allocating resources to maximise ROI.
• Monitor performance using KPIs, market insights and customer data to improve campaign effectiveness.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Collaborate with Sales, Aftersales, Digital, CRM, Customer Experience, Finance and Procurement to support commercial goals.
• Oversee creation of marketing content, advertising materials, digital assets and retail branding.
• Drive customer engagement and loyalty programmes to boost acquisition, retention and lifetime value.
• Prepare executive presentations and performance reports for senior management and OEM partners.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 10+ years of progressive marketing experience, with at least 3‑5 years in a managerial or leadership role.
• Strong background in the automotive industry preferred; experience in FMCG, retail, luxury or consumer brands is valuable.
• Proven track record of developing and executing integrated marketing strategies that drive growth.

Required skills

• Experience with CRM systems.
• Proficiency in digital marketing platforms and media planning tools.