Marketing Manager, Luxury Properties

About the role

The Luxury Properties Marketing Manager will lead the creation and execution of marketing strategies for a portfolio of high‑end real estate assets, working closely with sales and property teams to boost demand and occupancy.

Key responsibilities

• Develop and implement marketing strategies aligned with company and sales objectives for luxury properties.
• Collaborate with the digital team to manage social media platforms, including content creation, publishing, engagement and analytics monitoring.
• Plan and execute multi‑channel campaigns across targeted markets and mediums.
• Conduct consumer market research in partnership with the research team.
• Analyze product pricing and set targeting strategies.
• Oversee campaign sign‑off ensuring brand guidelines are met.
• Coordinate with the Four Seasons global team for direction and approvals.
• Manage lead generation across various channels and support the sales team in achieving targets.
• Design and implement PR plans, analyse campaign performance and produce reports.
• Set and manage the marketing budget.

Required profile

• Bachelor’s degree in marketing, business administration or a related field.
• 10+ years of marketing experience, preferably in luxury properties or high‑end hospitality.
• Strong understanding of marketing principles and proven success in developing and executing strategies.
• Excellent communication and collaboration skills, fluent in English.

Required skills

• Microsoft Office
• HubSpot (or similar marketing automation software)