Marketing Manager – Strategy & Brand

About the role

Ecru is seeking a Marketing Manager to lead the development and execution of comprehensive marketing strategies that drive brand awareness, market share and sales across all channels.

Key responsibilities

• Develop and implement marketing strategies aligned with business objectives, preparing annual, quarterly and monthly plans and budgets.
• Maintain a strong, consistent brand identity and ensure all communications reflect the brand positioning.
• Oversee digital marketing activities, including social media, search, website and paid advertising, to increase traffic and online sales.
• Plan and execute campaigns for new collections, product launches, seasonal promotions and special events.
• Collaborate with e‑commerce, retail and sales teams to boost online and offline sales, analysing customer behaviour for growth opportunities.
• Identify, manage and evaluate relationships with influencers, content creators and media partners.
• Lead, manage and develop the marketing team, setting clear objectives and KPIs.

Required profile

• Proven experience in marketing strategy, brand management and digital marketing.
• Ability to coordinate cross‑functional teams (sales, e‑commerce, product, design).
• Strong analytical skills to monitor performance and optimise campaigns.
• Leadership experience with a track record of building and guiding marketing teams.

Required skills