Digital Content Specialist

About the role

A global brokerage firm offering trading solutions in Forex, CFDs, commodities, indices and cryptocurrencies is hiring a Digital Content Specialist in New Cairo. The specialist owns the content of the company's advertising materials across Arabic-speaking markets, writing and shaping the copy, visuals and messaging so that every piece is on-brand, performs well and follows financial-promotion rules.

Key responsibilities

• Write and adapt ad copy in Arabic and English for Meta, Google, TikTok, YouTube, display and programmatic campaigns.
• Brief and review creatives (static, video, motion) with designers and video editors, from concept to final asset.
• Create landing page, email and campaign content that matches each ad.
• Produce several versions of each ad for A/B testing and improve them using CTR, CPL and conversion data.
• Ensure every ad carries the required risk warnings and passes compliance review before going live.
• Maintain a library of approved ad copy, claims and creative templates.

Required profile

• Experience creating advertising content for a forex / CFD broker or online trading brand (a must).
• 3+ years writing ad copy and managing creative assets for performance campaigns.
• Native Arabic and fluent English, with strong copywriting in both.
• Knowledge of financial-promotion rules and risk-warning requirements in ads.
• A portfolio of ads and campaign materials you created.

Required skills

• Familiarity with Meta Ads, Google Ads and TikTok Ads formats and specs.
• Tools such as Canva, Figma or Adobe.