Marketing Specialist - Cybersecurity

About the role

A rapidly growing cybersecurity and managed services provider is hiring a Marketing Specialist to drive demand generation and brand visibility. The client focuses on threat prevention, network security and compliance, and is scaling its marketing function to support aggressive growth targets. The role suits a results-driven marketer who understands complex technical offerings and can turn them into campaigns that generate quality leads. It is fully remote.

Key responsibilities

• Develop and run B2B marketing campaigns focused on cybersecurity and managed IT services
• Plan and manage lead generation strategies, including email marketing, paid ads and outbound campaigns
• Create and optimise technical content such as blogs, case studies, whitepapers and landing pages
• Work with sales teams to align marketing with pipeline and revenue goals
• Manage CRM and marketing automation tools (e.g. HubSpot, Salesforce) for tracking and reporting
• Carry out market research and competitor analysis in the cybersecurity and MSP landscape
• Oversee SEO/SEM strategies to increase inbound traffic and conversions
• Analyse campaign performance and recommend improvements

Required profile

• 2+ years of marketing experience in cybersecurity, MSP, ISP or other technical B2B fields
• Proven track record in demand generation and lead generation
• Strong understanding of cybersecurity solutions, IT services or network infrastructure
• Excellent written and verbal communication, able to simplify technical concepts
• Data-driven mindset with experience analysing marketing metrics
• Ability to work remotely and collaborate with global teams

Required skills

• CRM systems and marketing automation tools (e.g. HubSpot, Salesforce)
• SEO/SEM

What we offer

• Competitive salary based on experience and qualifications
• Fully remote work with a flexible environment
• Clear career progression into senior marketing roles
• Structured onboarding, ongoing support and performance-based incentives