Media Manager

About the role

P&G Egypt is hiring a Media Manager for its Cairo Business Office. The role sits within a growing brand team and supports a portfolio of brands used by millions of consumers and businesses. It is a full-time position.

Key responsibilities

• Define and deploy comprehensive omni-channel media strategies aligned with corporate growth targets
• Work with brand teams to create content that drives talkability and maximizes engagement
• Direct the external media buying agency, ensuring accurate execution of media briefs and optimal ad placement
• Analyze data metrics and KPIs, generate reports and shift funds to high-performing platforms to maximize ROI
• Negotiate placement rates and manage vendor relations across advertising platforms
• Analyze cross-platform campaign data to find trends, inefficiencies and track key metrics

Required profile

• Previous experience in a media buying agency or digital marketing agency
• Proven ability to manage multiple stakeholders and deliver results in a fast-paced environment
• Experience managing investments and driving measurable business outcomes through digital platforms

Required skills

• Programmatic buying, Meta Ads Manager, Google Ads, TikTok and traditional media buying
• Multi-touch attribution and media mix modeling (MMM)
• Strong analytical mindset, turning data into business actions