Performance Ads Specialist – Meta & Google

About the role

The Performance Ads Specialist will own the day‑to‑day planning, execution and optimisation of paid campaigns on Meta and Google to drive profitable ticket sales for Platinumlist.net’s events across the GCC and Europe. This is a hands‑on role that requires building campaigns, analysing data and acting on insights without relying on external agencies.

Key responsibilities

• Plan, build, launch and continuously optimise campaigns on Meta (Facebook, Instagram) and Google Ads (Search, Performance Max, Display, YouTube, Demand Gen).
• Manage monthly budgets across multiple events, markets and product categories, reallocating spend based on performance.
• Design and run structured A/B tests on audiences, placements, bidding strategies and creative, documenting outcomes.
• Conduct keyword research, maintain negative keyword lists, write ad copy and manage extensions in both Arabic and English.
• Create and maintain audience segments such as custom audiences, look‑alikes, remarketing pools and customer‑match lists.
• Own channel‑level ROAS, CPA and conversion volume targets, monitor pacing daily and address under‑delivery, overspend or creative fatigue.
• Collaborate with CRM and product teams to optimise the full funnel from impression to checkout.
• Maintain accurate conversion tracking using Meta Pixel, Conversions API, Google Ads tags and GA4 events.
• Produce weekly performance reports with clear commentary and build dashboards (Looker Studio or equivalent) for event‑level visibility.
• Leverage AI tools for ad copy generation, audience research, performance analysis and automation of repetitive tasks.

Required profile

• Hands‑on experience managing end‑to‑end paid media campaigns on Meta and Google platforms.
• Strong analytical mindset with the ability to interpret data, spot trends and make data‑driven decisions.
• Excellent written communication in English and Arabic for ad copy creation.
• Proactive attitude, comfortable working in a fast‑paced environment and collaborating with creative, CRM and product teams.

Required skills

• Meta Ads (Facebook, Instagram) platform.
• Google Ads (Search, Performance Max, Display, YouTube, Demand Gen).
• A/B testing methodology.
• Keyword research and negative keyword management.
• Audience segmentation (custom audiences, look‑alikes, remarketing, customer‑match).
• Conversion tracking setup (Meta Pixel, Conversions API, Google Ads tags, GA4).
• Dashboard creation with Looker Studio or similar tools.
• Proficiency with AI‑assisted content generation and data analysis tools.