Performance Marketing Manager

About the role

FansPass, the leading licensed secondary ticketing marketplace in Saudi Arabia, is expanding across the GCC and needs a Performance Marketing Manager to own its paid acquisition engine. This remote, full‑time position will be based in Egypt, Jordan or Syria and reports to the Riyadh team, driving growth through strategic campaigns on multiple platforms.

Key responsibilities

• Plan, launch and manage paid campaigns across Google Search, YouTube, Meta (Facebook & Instagram), TikTok, Snapchat and X, aligning with event calendars and seasonal peaks.
• Own the performance marketing budget, allocate spend based on ROAS and CAC targets, and ensure accurate conversion tracking, UTMs and attribution.
• Develop audience segmentation, targeting strategies and creative testing plans for each channel.
• Build and maintain performance dashboards, deliver weekly reports and actionable insights.
• Collaborate with brand and design teams to brief and test creative assets, landing pages and UGC‑style content.
• Monitor competitor activity, stay updated on platform changes and continuously optimise campaigns.

Required profile

• 3–6 years of hands‑on performance marketing experience managing multi‑platform paid budgets.
• Proven success running Google Ads and at least two major social platforms (Meta plus TikTok and/or Snapchat) with measurable ROAS or CAC.
• Bilingual Arabic/English with ability to evaluate Arabic‑language ad copy.
• Comfortable working remotely with a Riyadh‑based team and overlapping KSA business hours.
• Experience in e‑commerce, marketplace, ticketing or events is a plus.

Required skills

• Google Ads (Search, Display, Performance Max)
• YouTube Ads
• Meta Ads Manager (Facebook & Instagram)
• TikTok Ads Manager
• Snapchat Ads Manager
• X Ads
• In‑app advertising and affiliate pages
• Conversion tracking, pixel/event setup and attribution (GA4, Google Tag Manager)
• UTM creation and performance dashboard reporting