Performance Marketing Specialist

About the role

We are seeking a data‑driven Performance Marketing specialist to lead and optimise our paid acquisition strategy across multiple digital channels. You will be responsible for driving high‑quality traffic, improving conversion rates, reducing CAC and maximising ROAS in international markets.

Key responsibilities

• Plan, launch and optimise Google Ads campaigns across Search, Display, Performance Max and YouTube.
• Create, manage and optimise Meta Ads campaigns on Facebook and Instagram.
• Manage LinkedIn Ads campaigns for B2B lead generation (optional but preferred).
• Implement and maintain accurate conversion tracking using GA4 and Google Tag Manager.
• Build and optimise remarketing and audience segmentation strategies.
• Collaborate with designers and developers to improve landing‑page conversion rates through continuous A/B testing.
• Monitor and improve ROAS across all paid channels while continuously reducing CAC.
• Analyse campaign performance, identify growth opportunities and prepare weekly performance reports with actionable insights.
• Stay up‑to‑date with the latest trends, platform updates and best practices in digital advertising.

Required profile

• 5+ years of experience in Performance Marketing or Paid Media.
• Data‑driven, analytical and results‑oriented mindset.
• Proven experience managing six‑figure monthly advertising budgets (plus).
• Experience targeting international markets such as GCC, USA, Canada, UK, Australia and Europe.
• Excellent reporting and communication skills.

Required skills

• Google Ads (Search, Display, Performance Max, YouTube).
• Meta Ads (Facebook, Instagram).
• LinkedIn Ads.
• Google Analytics 4.
• Google Tag Manager.
• Conversion tracking implementation.
• Landing‑page optimisation and A/B testing.
• Data analysis and performance reporting.