Performance Marketing Specialist (Media Buyer)

About the role

Multi Choice is seeking a results‑driven Performance Marketing Specialist (Media Buyer) to join its marketing team and support the launch and growth of a new business venture. The role focuses on planning, executing and optimizing paid digital campaigns across multiple platforms to acquire customers and drive revenue.

Key responsibilities

• Plan, launch, manage and optimize paid advertising campaigns on Meta, Google, TikTok and other relevant platforms.
• Develop customer acquisition strategies aimed at increasing awareness, conversions and business growth.
• Allocate and manage campaign budgets across channels to maximize return on ad spend.
• Monitor and optimize performance metrics such as ROAS, CAC, CPA, CTR and conversion rates.
• Build and manage audience targeting, segmentation, retargeting and look‑alike audiences.
• Conduct A/B testing of creatives, audiences, messaging, placements and campaign structures.
• Set up and monitor tracking using GA4, Google Tag Manager, Meta Pixel and platform analytics.
• Analyze campaign and customer data to identify trends, opportunities and areas for improvement.
• Prepare regular performance reports and provide actionable recommendations.
• Collaborate with the Marketing Manager, Content Specialist and Creative Team to develop high‑performing ad creatives.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Advertising or a related field.
• 2–4 years of hands‑on experience in performance marketing, media buying or paid digital advertising.
• Proven experience managing Meta Ads and Google Ads; TikTok Ads experience is a strong plus.
• Strong understanding of performance metrics, attribution, conversion tracking and campaign optimisation.
• Hands‑on knowledge of GA4, Google Tag Manager and Meta Pixel.
• Excellent analytical ability to translate data into actionable marketing decisions.
• Experience managing advertising budgets and conducting audience targeting and A/B testing.
• Strong communication and reporting skills.

Required skills

• Meta Ads
• Google Ads
• TikTok Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• Meta Pixel
• Audience targeting and segmentation
• A/B testing
• Conversion tracking
• Data analysis