Regional Marketing Executive - Encore (GCC)

About the role

Pulse iD is a fintech start-up with a regional presence in Singapore, Malaysia, Hong Kong, Australia and the GCC, offering an intelligent platform for offer sourcing, merchant-funded rewards, card-linked redemption and geolocation services. As Encore Regional Marketing Executive, you will drive regional marketing execution for Encore across the GCC, working closely with the Melbourne-based marketing and design teams to turn strategy into campaigns, content, sales enablement materials and market activities.

Key responsibilities

• Create and publish regional social content, including written and visual posts for LinkedIn, short video clips from events, case studies, articles and customer/partner stories
• Adapt core Encore messaging for different GCC audiences and develop English and Arabic versions of regional material
• Produce and maintain sales collateral such as one-pagers, FAQs, case studies and campaign support materials, adapting existing decks and creating day-to-day visuals with tools like Canva
• Support targeted regional campaigns, coordinate content, email, social and sales assets, and help nurture prospects not yet ready for a direct sales conversation
• Research GCC events, support event planning and promotion, capture photo and video content, and coordinate pre- and post-event marketing
• Work with publisher and advertiser commercial teams and with senior marketing and design resources in Melbourne

Required profile

• 3-6 years of B2B marketing experience with strong execution and content creation skills
• Excellent written English and Modern Standard Arabic, with strong copywriting and editing
• Experience creating social content, articles, case studies, sales collateral and marketing campaigns
• Experience supporting sales teams, coordinating events and executing regional marketing activities
• Familiarity with GCC markets; experience in e-commerce, fintech/payments, loyalty and rewards, SaaS, retail technology, martech, advertising/commerce media or travel technology is advantageous

Required skills

• Canva or similar design tools
• Basic video editing for short-form content