Search Engine Optimization Specialist

About the role

We are looking for a Search Engine Optimization Specialist to improve the visibility and performance of our websites. The successful candidate will develop and execute SEO strategies that align with user intent and business goals.

Key responsibilities

• Develop and implement keyword strategies to boost search visibility.
• Optimize on‑page elements such as meta tags, headers, internal links, and content.
• Build high‑quality backlinks and manage off‑page SEO activities.
• Identify and resolve technical SEO issues, including indexing, site speed, and mobile responsiveness.
• Collaborate with content creators to generate SEO‑focused article ideas and review drafts.
• Monitor traffic, rankings, conversions, and ROI using Google Analytics, Search Console, and other SEO platforms.
• Analyze competitors and market trends to uncover new opportunities.
• Prepare regular performance reports for clients and internal stakeholders.
• Manage SEO tasks through project‑management tools such as Bitrix.
• Stay up‑to‑date with SEO best practices and Google guidelines.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Media, Advertising, Public Relations or a related field.
• At least 2 years of hands‑on SEO experience.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in English; Arabic is a plus.
• Excellent command of Microsoft Office tools.

Required skills

• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• Moz
• WordPress
• Drupal
• Bitrix (project‑management)