Senior Content Strategist & Creator
dbfinancial · New Cairo
Job description
About the role
We are hiring a senior, strategy‑led content professional to own what DB Investing says across every channel — and to produce it. This is not an execution‑only role; you will set the content direction for social media, the website, email, video and all digital channels, then write and build to that direction yourself.
Key responsibilities
- Own the content strategy across social media, website, blog, email, video and product communications, aligning it with acquisition, activation and retention goals.
- Build and maintain the editorial calendar and personally produce high‑value assets such as landing pages, product pages, campaign copy, long‑form education, video scripts and email sequences.
- Translate complex trading and platform topics (MT5 execution, spreads, instruments, account types, partner programs) into clear, accurate copy for new traders.
- Set and police the brand voice and terminology, reviewing work from junior staff, agencies and freelancers.
- Ensure all copy complies with regulatory boundaries and passes compliance review efficiently.
- Partner with design, performance‑marketing and SEO teams to brief, optimise and measure content performance.
- Localise core messaging for priority markets, including MENA and LATAM audiences.
- Report on organic growth, engagement quality and content‑assisted conversion, reallocating effort based on data.
Required profile
- Minimum 5 years in content strategy and creation, with at least 2 continuous years in fintech or regulated financial services (forex/CFD preferred).
- Demonstrable ownership of content strategy and hands‑on production, supported by a portfolio of published work.
- Proven ability to write marketing copy that passes compliance or legal review in a regulated environment.
- Fluent professional English and Arabic (reading, writing and speaking).
- Comfortable operating as a senior individual contributor, setting direction and meeting deadlines without line‑by‑line management.
- Experience writing for Meta Trader 5 products, IB/partner programs or trading education.
- Video‑scripting experience across 2D animation, whiteboard, voice‑over and short‑form social formats.
- Experience managing external writers, translators or agencies.
Required skills
- SEO fundamentals and performance measurement.
- Meta Trader 5 product knowledge.
- Video scripting for 2D animation, whiteboard and voice‑over formats.
What we offer
- A collaborative and innovative work environment.
- Opportunities for professional growth and development.
- Competitive salary and benefits.
- Flexible working arrangements.
- The chance to work with a talented team in a fast‑growing financial services company.
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Published 1 week ago
Expires 1 month from now
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dbfinancial
New Cairo