Senior Marketing Specialist - B2B

About the role

Dubizzle Egypt is the leading online marketplace for buying and selling in the region, part of a group of eight classifieds brands with more than 160 million monthly users. As Senior Marketing Specialist - B2B, you will strengthen the relationship with clients through events, sponsorships, giveaways and engagement activities, and work with operations, design and development teams to run end-to-end B2B marketing strategies.

Key responsibilities

• Build and maintain strong relationships with clients and key partners.
• Develop and implement B2B marketing strategies, including testimonials, car reviews, car comparisons and other content and promotions for the automotive sector.
• Manage clients' digital presence across social media, CLMs, push notifications, in-app and web banners.
• Design and manage client loyalty programs and marketing initiatives and giveaways.
• Create promotional materials, sales kits, sales pitch presentations, company profiles, Protool educational videos and app feature demos with the design and business teams.
• Brainstorm growth strategies using the brand ambassador to drive traffic to partner showrooms.
• Plan, coordinate and manage B2B events and sponsorships such as car awards, conferences, exotic car events, Iftar gatherings, business events and workshops.
• Analyse B2B client data with the BI team and Sales Ops to track client base performance, ARPA and growth opportunities, and run performance campaigns and track lead generation results.
• Monitor market data, industry trends and automotive statistics, and conduct market research.

Required profile

• Bachelor's degree in marketing or business administration.
• At least 5 years of proven experience as a Marketing Specialist; previous similar experience preferred.
• Good knowledge of the automotive market.
• Excellent communication, presentation, negotiation and project management skills, with a professional attitude.

Required skills

• Strong reporting and data analysis, able to interpret performance reports and recommend data-driven improvements.
• Understanding of social media platforms and web analytics.
• Ability to turn data insights into a robust marketing strategy.

What we offer

• A fast-paced, high-performing team.
• Comprehensive health insurance and life insurance.
• Rewards and recognitions.
• Learning and development opportunities.