Senior Media Buyer – Performance Marketing

About the role

Vision Cosmetics is seeking a Senior Media Buyer to lead the planning and execution of performance‑driven media campaigns. You will work across Meta, Google, YouTube, TikTok and other platforms to meet brand objectives and drive measurable ROI.

Key responsibilities

• Plan, launch and manage performance marketing campaigns across Meta (Facebook, Instagram), Google, YouTube, TikTok and additional relevant channels.
• Monitor daily performance, conduct A/B testing, audience segmentation and optimise budgets for maximum ROI.
• Generate detailed reports (CTR, CPA, ROAS, conversion rates) and provide actionable insights.
• Collaborate with brand and creative teams to ensure consistent messaging across all touchpoints.
• Stay updated on digital advertising trends, explore new paid media channels and innovate campaign strategies.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field.
• 3–5 years of media buying or performance‑marketing experience, preferably in FMCG or beauty/personal‑care.
• Proven track record managing significant monthly budgets across multiple platforms.
• Strong analytical, problem‑solving and project‑management abilities.

Required skills

• Google Analytics
• Meta Ads Manager
• Google Ads
• TikTok Ads
• Data Studio