Social Media Analyst and Researcher

About the role

Trend is seeking a data‑driven Social Media Analyst and Researcher to join its marketing team in El Maadi, Egypt. You will turn social media data into actionable insights that shape campaigns and drive growth.

Key responsibilities

• Collect and analyse data from platforms using Google Analytics, Hootsuite and Sprout Social.
• Build reports and interactive dashboards to communicate performance trends.
• Collaborate with content and marketing teams to refine social media strategy.
• Monitor industry trends, competitor activity and emerging tools.
• Identify opportunities for optimisation and innovation across channels.

Required profile

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
• At least 2 years of experience as a Social Media Analyst or Researcher.
• Strong analytical, research and multitasking abilities.
• Excellent written and verbal communication in English and Arabic.
• Team‑player with the ability to convey technical insights to non‑technical stakeholders.

Required skills

• Google Analytics
• Hootsuite
• Sprout Social

What we offer

• A creative, dynamic environment where ideas influence the digital landscape.
• Opportunities to work on innovative projects with top‑tier clients.