We’re Hiring: Social Media Specialist

ALMORAD AMC | Advertising, Marketing & Consulting

ALMORAD AMC is looking for a data-driven, creative, and results-oriented Social Media Specialist who can combine social media management with market research, performance analysis, and strategic marketing planning.

We’re looking for someone who understands not only how to create engaging content, but also how to analyze performance, identify market opportunities, and develop effective marketing plans that deliver measurable results.

Key Responsibilities

1. Social Media Management & Content Planning

• Develop and manage social media content calendars across platforms such as Facebook, Instagram, TikTok, and LinkedIn.

• Prepare content ideas, captions, and creative briefs aligned with brand identity and marketing objectives.

• Coordinate with designers, video editors, and content creators to deliver high-quality content.

• Monitor social media trends, competitors, and audience engagement.

2. KPIs, Dashboards & Performance Analysis

• Define and track key performance indicators (KPIs) aligned with campaign and business objectives.

• Build and maintain performance dashboards to monitor social media and marketing results.

• Analyze reach, impressions, engagement rate, follower growth, website traffic, leads, conversions, and other relevant metrics.

• Prepare weekly and monthly performance reports with actionable insights and recommendations.

• Identify performance gaps, evaluate content effectiveness, and recommend data-driven improvements.

• Monitor campaign performance against targets and communicate results clearly to the team and clients.

3. Market Research & Competitive Analysis

• Conduct market research to understand target audiences, customer behavior, market trends, and industry developments.

• Analyze competitors’ marketing strategies, social media presence, content, positioning, and engagement.

• Identify customer needs, market opportunities, and potential areas for brand differentiation.

• Use research findings to support marketing decisions and campaign development.

4. Marketing Strategy & Planning

• Assist in developing marketing plans based on business objectives, target audiences, and market research.

• Translate marketing objectives into actionable content strategies, campaign plans, timelines, and measurable KPIs.

• Support campaign budgeting, channel selection, and performance forecasting where required.

• Recommend improvements to marketing strategies based on performance data and market insights.

• Collaborate with the team to ensure marketing activities align with client objectives and business goals.

Requirements

• Previous experience in social media management, digital marketing, or a related role.

• Strong analytical and problem-solving skills, with the ability to interpret data and turn it into actionable recommendations.

• Good understanding of social media analytics, marketing KPIs, and performance reporting.

• Knowledge of market research, competitor analysis, and marketing planning.

• Experience with dashboards and reporting tools such as Excel or Google Sheets; familiarity with Looker Studio or Power BI is a plus.

• Strong Arabic and English communication and writing skills.

• Excellent organization, attention to detail, and time-management skills.

• Ability to manage multiple projects and work with different brands simultaneously.

Preferred Qualifications

• Experience managing social media accounts for multiple clients or brands.

• Familiarity with Meta Business Suite, TikTok Analytics, LinkedIn Analytics, and Google Analytics 4.

• Understanding of paid advertising metrics such as CPC, CPM, CTR, CPA, and ROAS.

• Experience preparing marketing reports, competitor benchmarking, and campaign performance presentations.