Social Media Specialist – LinkedIn & B2B Content Focus

About the role

We are seeking a Social Media Specialist with proven expertise in managing LinkedIn company pages and professional accounts. The role focuses on creating high‑quality English content for a B2B audience, driving brand visibility, and supporting senior executives’ personal branding.

Key responsibilities

• Manage and grow the company LinkedIn page.
• Support senior management LinkedIn accounts when needed.
• Create LinkedIn posts, captions, short articles, announcements, campaigns, and thought‑leadership pieces.
• Build and maintain a clear LinkedIn content calendar.
• Monitor performance metrics such as engagement, reach, and audience growth.
• Research industry trends, competitors, and market updates to identify content opportunities.
• Collaborate with internal teams to translate technical and business information into professional content.
• Support brand awareness and lead‑generation initiatives through LinkedIn.
• Maintain a consistent, corporate tone across all communications.

Required profile

• Demonstrated experience managing LinkedIn company pages or professional accounts.
• Strong English writing skills at a professional business level.
• Ability to provide examples of previously managed LinkedIn pages, posts, or campaigns.
• Current residence in Cairo, Egypt.

Required skills

• LinkedIn page management
• LinkedIn account management
• English copywriting
• B2B content creation
• Content calendar planning
• Corporate communication
• AI tools usage (e.g., ChatGPT, Canva AI)
• Basic analytics and reporting
• Canva/design tools
• Video editing (optional)