Trade Marketing Assistant Manager

About the role

We are looking for a Trade Marketing Assistant Manager to lead the development and execution of trade marketing strategies for Castrol Egypt. The role will focus on competitive analysis, channel offer development, trade programme creation and in‑store excellence to grow market share and strengthen channel relationships.

Key responsibilities

• Conduct regular market and competitive intelligence, price analysis, share‑of‑shelf and distribution metrics.
• Develop channel‑specific offers and trade programmes in partnership with sales and marketing teams.
• Build and enhance trade loyalty programmes and distribution enhancement initiatives to expand reach.
• Drive in‑store execution standards, define planograms and visibility guidelines, and coordinate point‑of‑sale materials and branded assets.
• Collaborate cross‑functionally with marketing on brand campaigns, with finance on trade spend ROI, and provide performance updates to senior management.

Required profile

• Bachelor’s degree in Marketing, Business Administration or a related field; MBA preferred.
• 5‑7 years of experience in trade marketing, shopper marketing or commercial roles, preferably in FMCG or lubricants.
• Strong analytical, strategic thinking and results‑driven mindset.
• Excellent stakeholder management and communication abilities.

Required skills