Trade Marketing Executive - Africa Hub

About the role

The Trade Marketing Executive supports growth across the Africa Hub by turning commercial and brand priorities into effective in-market execution. Reporting to the Head of Sales - Africa Hub and based at the El Tagamoa El Khames Commercial Office, the role works with Business Development Managers, distributors and agencies to strengthen visibility, distribution and shopper engagement across focus and distributor-led markets.

Key responsibilities

• Translate Africa Hub commercial and brand priorities into trade marketing plans for assigned markets.
• Coordinate distributors and agencies to run in-market activities on time, fully and in line with approved plans.
• Manage POSM, key visuals and other trade marketing assets, ensuring effective deployment and accurate tracking.
• Support distribution growth, portfolio expansion and in-store execution priorities.
• Plan and coordinate consumer promotions and local activations with Business Development Managers and marketing teams.
• Track execution, spend and performance against KPIs, highlight gaps and recommend corrective actions.
• Monitor competitor activity, shopper behaviour and local market developments to find execution opportunities.
• Provide regular updates on activity status, results, risks and next steps for commercial reviews.
• Ensure compliance with company standards, brand guidelines, approval processes and agreed budgets.
• Build working relationships with distributors, agencies and cross-functional teams.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• 2-3 years of experience in trade marketing, shopper marketing, brand activation or a related commercial role.
• Good understanding of retail execution, POSM deployment, consumer promotions and distributor-led markets.
• Strong project management, analytical and communication skills, able to coordinate multiple markets and stakeholders.

Required skills

• Trade marketing execution, retail activation, POSM deployment and consumer promotions.
• Distributor and agency coordination across multiple markets.
• Budget tracking, performance analysis and clear recommendations.
• Commercial acumen, customer focus, attention to detail, stakeholder management and execution excellence.