B2B Content Creator

About the role

We are looking for a B2B Content Creator to develop and execute high‑impact content that supports our business priorities across multiple channels. The role combines research, SEO‑focused writing, and bilingual production in Arabic and English to engage target personas throughout the buyer journey.

Key responsibilities

• Translate business priorities and keyword clusters into detailed briefs with hypotheses, sources, interview targets, and desired outcomes.
• Conduct primary research by interviewing internal experts and clients, summarising findings with pull‑quotes and data points.
• Perform secondary research using credible sources, statistics, and legal references, ensuring proper attribution.
• Produce long‑form SEO articles, landing pages, case studies, brochures, RFP and proposal copy, email drips, LinkedIn posts, and short‑video scripts.
• Adapt content for each buyer‑journey stage (Awareness, Consideration, Decision) and for both Arabic and English audiences.
• Collaborate with designers to brief static and motion assets, review storyboards and final cuts.
• Tailor and distribute content across LinkedIn Company pages, leadership profiles, website, blog, email, proposals, and webinars.
• A/B test hooks, headlines, subject lines and CTAs; track performance, report insights and re‑optimize on a monthly basis.
• Maintain editorial calendar, status board, SLA, style guide and terminology for both languages; perform fact‑checking, plagiarism checks and ensure legal compliance.

Required profile

• 3–6 years of experience in B2B content creation or copywriting, preferably within HR services, recruitment, outsourcing or SaaS.
• Proven portfolio of SEO‑driven articles, case studies, landing pages and short‑video scripts that delivered measurable business results.
• Strong understanding of the Egyptian HR and employment landscape is a plus.
• Ability to write fluently in both Arabic and English, adapting tone to target audiences.

Required skills

• Google Workspace
• Ahrefs or Semrush
• Screaming Frog
• Google Analytics
• Google Search Console
• Zoho CRM and Zoho Campaigns
• LinkedIn
• Canva or Adobe Express
• AI‑based content ideation and drafting tools