Brand Manager – Healthy Snacks & Confectionery (Saudi Market)

About the role

We are looking for an experienced Brand Manager to drive growth of our healthy snacks and confectionery portfolio across the Saudi market. You will own the brand’s strategy, product innovation, packaging compliance and trade activation to meet rising wellness demand.

Key responsibilities

• Develop and execute annual brand plans tailored to Saudi consumer trends, building brand equity and loyalty.
• Own the brand P&L, manage advertising and promotion budgets, and analyse sales and market data to optimise performance.
• Lead new product development and packaging design, ensuring compliance with SFDA regulations.
• Create digital‑first marketing campaigns and consumer‑engagement activations on platforms such as Snapchat, TikTok and Instagram.
• Collaborate with modern, traditional and HoReCa trade teams to secure shelf space, design POS materials and drive shopper‑marketing programmes.

Required profile

• Bachelor’s degree in Marketing, Business Administration or related field; MBA is a plus.
• 4–7 years of brand management experience in FMCG/CPG, preferably within confectionery, functional snacks or packaged food in Saudi Arabia.
• Deep knowledge of the Saudi retail landscape, including modern trade, convenience and Q‑commerce channels.

Required skills

• Product innovation
• Brand management
• Trade marketing
• Packaging compliance
• Consumer engagement