Brand Manager

About the role

Unilever is seeking a Brand Manager to lead the growth and long‑term success of its brand in Egypt. You will turn consumer insight into impactful strategies, innovations, and marketing experiences that strengthen the brand’s relevance and deliver sustainable business results.

Key responsibilities

• Develop and execute the brand strategy for Egypt, aligned with market trends, consumer needs, and business ambition.
• Own end‑to‑end brand performance, including revenue growth, profitability, pricing, product mix and marketing investment.
• Drive portfolio and innovation pipelines to unlock growth opportunities and address unmet consumer needs.
• Lead the creation and execution of integrated, insight‑led marketing campaigns that are locally relevant and scalable.
• Translate consumer and shopper insights into clear action plans in partnership with research teams.
• Monitor market performance, share trends and competitive activity to inform strategic decisions.
• Partner with product development, sales, finance and global marketing teams to ensure alignment, successful launches and disciplined budget management.

Required profile

• Proven experience in brand or marketing management with ownership of strategy and execution.
• Strong commercial understanding, including budget and performance management.
• Ability to translate insights into impactful actions.
• Experience working cross‑functionally in complex, fast‑moving consumer goods organisations.
• Exposure to innovation development, product launches and collaboration with regional or global teams.

Required skills