Country Manager – Egypt (Fitness & Wellness)

About the role

We are seeking a dynamic Country Manager to lead our Fitness & Wellness business in Egypt. The successful candidate will be responsible for establishing the brand’s presence, driving revenue growth, and building a high‑performing local team.

Key responsibilities

• Develop and execute the market‑entry and growth strategy for Egypt.
• Take full responsibility for commercial performance, revenue growth, profitability and operational results.
• Identify new business opportunities, strategic partnerships and B2B clients.
• Build and maintain relationships with corporate clients, partners, suppliers, government entities and other stakeholders.
• Lead business development activities including prospecting, negotiations, contract management and partnership development.
• Conduct market research, monitor industry trends, customer needs, competitor activities and regulatory developments.
• Develop annual business plans, budgets, sales forecasts and performance targets.
• Recruit, develop and manage the local team, fostering a collaborative culture.
• Oversee day‑to‑day operations ensuring alignment with regional standards, policies and brand values.
• Collaborate with the UAE regional leadership team and provide regular performance updates.
• Ensure compliance with Egyptian laws, regulations, licensing requirements and company policies.
• Represent the company at industry events, conferences and business meetings.

Required profile

• Bachelor’s degree in Business Administration, Management, Marketing, Finance or related field (MBA preferred).
• 10–15 years of progressive experience in general management, commercial leadership, business development, sales or operations.
• Proven experience launching, scaling or managing a business unit or country operation.
• Strong B2B commercial experience and deep knowledge of the Egyptian market with established local networks.
• Demonstrated ability to develop strategic partnerships and manage senior‑level client relationships.
• Strong financial and commercial acumen, including budgeting, forecasting and P&L management.
• Proven leadership skills with experience recruiting, motivating and developing high‑performing teams.
• Excellent negotiation, communication, presentation and stakeholder‑management abilities.
• Entrepreneurial mindset and ability to thrive in a fast‑paced, expanding business.
• Fluency in Arabic and English required.

Required skills