Digital Marketing Manager

About the role

The Digital Marketing Manager will lead the planning, execution, and optimisation of WAJJAD’s digital campaigns to promote its B2B platforms and strengthen brand positioning. Based on‑site in Alexandria, the role works closely with product, sales and leadership teams to ensure marketing activities align with business objectives.

Key responsibilities

• Design and launch integrated online campaigns across paid, owned and earned channels.
• Manage the company’s social media presence, create content calendars and drive audience engagement.
• Develop and optimise lead‑generation funnels targeting B2B and SaaS audiences.
• Monitor web and campaign performance using analytics tools, prepare regular reports and recommend data‑driven improvements.
• Collaborate with cross‑functional teams to align messaging, product launches and sales initiatives.

Required profile

• Proven experience in B2B or SaaS digital marketing, preferably within technology or platform‑based businesses.
• Strong organisational skills with the ability to manage multiple concurrent campaigns.
• Excellent communication skills, able to work with both technical and non‑technical stakeholders.
• Bachelor’s degree in Marketing, Business, Communications or a related field; advanced digital‑marketing certifications are a plus.
• Fluency in English; Arabic proficiency is advantageous for regional engagement.

Required skills

• Social Media Marketing
• Lead Generation
• Web Analytics