Director of Sales

About the role

We are looking for a dynamic, commercially‑driven Director of Sales to lead the sales, marketing and revenue generation efforts for our hotel, a member of the Accor network. Reporting to the General Manager, you will shape and execute strategies that boost market share, brand awareness and profitability across all segments.

Key responsibilities

• Design and implement the hotel’s annual sales and marketing plan in line with budget and business goals.
• Identify new market opportunities and revenue streams, covering transient, corporate, leisure, MICE, group and wholesale segments.
• Collaborate with Revenue Management to optimise pricing, distribution and demand strategies.
• Monitor market trends, competitor activity and industry developments to maintain a strong competitive position.
• Prepare and manage commercial budgets, forecasts and performance reports.
• Lead, coach and develop the sales team to exceed revenue targets.
• Build and maintain relationships with key corporate accounts, travel agencies, tour operators and strategic partners.
• Oversee contract negotiations and account management.
• Represent the property at trade shows, industry events and networking functions.
• Develop strategic partnerships with local tourism boards, community organisations and industry associations.

Required profile

• Significant senior‑level sales leadership experience in the hospitality sector.
• Proven track record of delivering revenue growth and market share expansion.
• Strong analytical mindset with the ability to interpret market data and adjust strategies.
• Excellent communication and negotiation skills.
• Ability to inspire and develop high‑performing teams.

Required skills

• Advanced knowledge of hospitality sales and marketing principles.
• Experience working closely with Revenue Management functions.
• Proficiency in budgeting, forecasting and performance reporting.

What we offer

• Opportunity to work within a global hotel brand committed to responsible hospitality.
• Career development and advancement pathways.
• Dynamic, collaborative work environment.