Marketing Manager - Instashop Egypt

About the role

instashop, the online local marketplace in the UAE and Egypt and part of the Delivery Hero group since 2020, is looking for a Marketing Manager based in Cairo. You will define, implement and execute strategic marketing plans that attract new customers and retain existing ones, working closely with cross-functional teams and analyzing market trends and customer insights.

Key responsibilities

• Define and run Egypt's localized marketing strategy aligned with commercial goals, unit economics and growth targets
• Manage, develop and coach a team of 3 Marketing Executives, set KPIs and guide daily campaign execution
• Oversee end-to-end 360-degree campaigns (digital, OOH, activations, trade marketing) suited to Egyptian consumers
• Partner with Commercial, Operations, CRM and Performance Marketing teams so campaign hooks drive app orders and high LTV
• Track and optimize metrics such as CAC, conversion rates, order frequency and ROI
• Build relationships with local agencies, production houses, influencers and FMCG partners
• Manage the Egypt marketing budget, track ROI and report to the Marketing Director

Required profile

• Bachelor's degree in Marketing, Business Administration or a related field
• 5-8 years of progressive marketing experience; Q-Commerce, tech startup or FMCG experience in Egypt preferred
• Proven ability to lead, mentor and build marketing teams in a fast-paced environment
• Strong communication, organizational and project management skills, able to work independently on several projects at once

Required skills

• Digital marketing platforms and tools, including social media, email marketing and web analytics
• Analytical skills to use data for decisions and build long-term strategies
• Familiarity with current marketing trends and best practices