Marketing Specialist – Multi‑Channel Campaign Lead

About the role

We are looking for a Marketing Specialist who will own end‑to‑end multi‑channel campaigns, turning go‑to‑market strategies into compelling assets and measurable results. You will work closely with internal teams to design, produce, launch, and optimise campaigns across all available channels.

Key responsibilities

• Draft campaign layouts and detailed plans based on GTM strategy.
• Create all campaign assets from scratch, including eBooks, whitepapers, infographics, videos, blogs, social posts, emails, landing pages, and flyers.
• Gather necessary inputs from various internal stakeholders and integrate existing assets where required.
• Align with marketing and cross‑functional teams to ensure a complete, ready‑to‑launch campaign package.
• Execute roll‑out across all channels, monitor performance, and make real‑time adjustments to meet targets.
• Report on campaign outcomes using statistics provided by the marketing automation counterpart.

Required profile

• Strong collaboration and communication skills to work effectively with diverse teams.
• Detail‑oriented mindset with the ability to manage multiple assets and deadlines.
• Proactive attitude in seeking information and feedback from internal sources.
• Analytical approach to track results and optimise campaigns.

Required skills

• Experience with marketing automation systems (e.g., HubSpot, Marketo) – if applicable.

What we offer

• Opportunity to lead high‑impact campaigns for a global organization.
• Dynamic, collaborative work environment in Cairo.