Marketing Specialist – Social Media & Paid Campaigns

About the role

Makers Electronics is seeking a dynamic Marketing Specialist to lead its social media presence and paid advertising efforts. You will create compelling content, manage campaigns across multiple platforms, and help drive brand awareness in Egypt’s growing IoT and electronics market.

Key responsibilities

• Manage and grow company pages on Facebook, Instagram, LinkedIn, and TikTok.
• Plan, create, and execute paid ad campaigns using Meta Ads and Google Ads.
• Produce engaging posts, stories, and videos for social channels.
• Monitor campaign performance, analyze ROI, and optimize based on data.
• Respond to customer inquiries received via social media.
• Develop monthly content calendars and overall marketing strategies.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Commerce, Mass Communication or a related field.
• 1‑3 years of experience in social media marketing (fresh graduates may be considered for junior positions).
• Completed or exempted military service.
• Strong command of English and proficiency with Microsoft Office (Word, Excel, PowerPoint).
• Previous experience in the electronics or e‑commerce sector is a plus.

Required skills

• Canva
• Photoshop
• Video editing
• Meta Ads
• Google Ads
• Microsoft Word
• Microsoft Excel
• Microsoft PowerPoint