National Sales Manager – Modern Trade

About the role

Kraft Heinz is looking for a National Sales Manager – Modern Trade for its Egypt office. The role drives the growth, profitability and market share of the Kraft Heinz portfolio across Modern Trade accounts, including Key Accounts, Hypermarkets, Supermarkets and emerging E-commerce and E-grocery channels. It calls for a commercial leader who combines rigorous strategy with disciplined execution, shapes Route-to-Market frameworks, manages joint business planning with key retailers and leads a high-performing key account management team.

Key responsibilities

• Own the full Modern Trade channel P&L, drive top-line revenue and bottom-line profitability, and develop and execute the annual channel business plan
• Optimize trade spend efficiency and the return on investment across promotions and commercial agreements
• Negotiate Joint Business Plans with major accounts such as Carrefour, Lulu, Panda and Spinneys, and act as a preferred category partner through category management and shopper marketing insights
• Manage commercial terms, rebates and visibility agreements to maximize on-shelf availability and share of shelf
• Design Route-to-Market frameworks, work with Trade Marketing on visibility, activation and pricing programs, and set KPIs such as planogram compliance, Share of Voice and out-of-stock reduction
• Lead, mentor and build a team of Key Account Managers and field execution supervisors, with metrics-driven KPIs and transparent performance evaluation
• Work with Demand Planning and Logistics to improve forecast accuracy and prevent supply chain disruptions, and share market intelligence, competitor insights and shopper trends with the leadership team

Required profile

• 10-12 years of commercial experience in sales, key account management and trade marketing in FMCG, including 4-5 years leading the Modern Trade channel at a senior level
• Bachelor's degree in business administration, Marketing, Economics or a related field; an MBA is a plus
• Proven track record of managing large P&Ls, negotiating Joint Business Plans and delivering double-digit growth

Required skills

• P&L management, trade spend optimization and margin management
• Negotiation and stakeholder management
• Analytical approach to data such as Nielsen, Kantar and retailer POS data