Regional / National Sales Manager – FMCG

About the role

The Regional/National Sales Manager is responsible for translating the country‑level commercial plan into disciplined field execution across an assigned region in Egypt. Reporting to the Country Manager, the role leads a team of Area Sales Managers and sales representatives, oversees distributor operations, and ensures ACCBC’s brands are available, visible and competitively positioned at the point of sale.

Key responsibilities

• Deliver regional and national volume, net sales revenue (NSR) and distribution targets in line with the commercial plan.
• Execute monthly and quarterly sales plans across Traditional Trade, Modern Trade and HORECA channels.
• Monitor daily and weekly sales performance, identify gaps and implement corrective actions.
• Manage distributor day‑to‑day activities, ensuring route coverage, target achievement and compliance with promotional, pricing and product availability standards.
• Lead, coach and motivate the field team to maintain high execution standards and achieve Perfect Store, OSA and other KPI objectives.
• Report performance, risks and opportunities to the Country Manager with clear action plans.

Required profile

• Proven experience in FMCG sales management, preferably at a regional or national level.
• Strong leadership skills with a track record of building and developing high‑performing field teams.
• Hands‑on distributor management experience and ability to drive execution discipline.
• Analytical mindset with the capability to interpret sales data and act on insights.
• Excellent communication and stakeholder management abilities.

Required skills

• None specified