Senior Marketing Manager - Real Estate Development

About the role

The Senior Marketing Manager leads the full strategy, localization and execution of marketing activities across the Egypt portfolio, acting as the main on-ground lead to ensure strong positioning and premium standards. The role bridges local market dynamics with the Dubai Marketing Hub and oversees the end-to-end marketing lifecycle, working closely with specialized teams in Dubai and local agencies in Cairo.

Key responsibilities

• Develop and execute the annual marketing strategy and budget for Egypt, aligned with overall business objectives.
• Translate the central marketing vision into localized, data-driven campaigns tailored to the Egyptian market.
• Act as brand guardian, ensuring consistency while adapting creative assets with Dubai teams.
• Oversee local content creation to highlight project-specific lifestyle and community value.
• Build and manage a strong network of local agencies, ensuring quality delivery and efficient workflows.
• Lead events, launches and on-ground activations while maintaining premium customer experience standards.
• Work with performance teams to optimize digital marketing, paid media and social presence.
• Manage budget, reporting and performance tracking, using market insights to continuously improve results.

Required profile

• 8-12 years of marketing leadership experience, ideally in real estate, with strong exposure to agencies and project launches.
• Bachelor's or Master's degree in Marketing, Business or Communications; relevant certifications are a plus.
• Proven ability in cross-functional collaboration, agency/vendor management and working with centralized teams.
• Strategic, detail-oriented and resilient, able to manage complex stakeholders in a fast-paced environment.

Required skills

• Marketing strategy, campaign planning and premium brand positioning in the Egyptian market.
• Budget management, ROI tracking, performance analytics and event execution.