Senior Public Relations & Influencer Marketing Specialist

About the role

EVA Pharma, a pharmaceutical company dedicated to improving health and well-being, is looking for a Senior Public Relations and Influencer Marketing Specialist in Giza. The role contributes to the company's visibility and brand reputation by planning and executing influencer marketing and PR activities.

Key responsibilities

• Plan and execute influencer marketing and public relations activities across the organization, developing strategies and campaigns that strengthen the company's visibility and brand reputation.
• Build and maintain relationships with influencers, opinion leaders, journalists and digital content creators, managing their selection, briefing, contracting and performance analysis.
• Collaborate with the corporate communications team on consistent messaging and work with digital marketing, design and PR teams to maximize campaign reach and engagement.
• Manage and optimize CRM (influencer relationship management) tools and systems.
• Track, analyze and report campaign performance and ROI.
• Support corporate campaigns and product communications through storytelling and creative digital collaborations.

Required profile

• Bachelor's degree in Pharmacy, Marketing, Communications or Business Administration.
• 2-3 years of experience in PR, influencer marketing or digital communications, preferably in the pharmaceutical or healthcare industry.
• Proven success in influencer relationship management, campaign execution and performance analysis.

Required skills

• Strong understanding of digital trends, social media platforms and content dynamics.
• Excellent communication, negotiation and stakeholder management skills.
• Creative mindset combined with strong analytical and strategic thinking.