Senior Search Engine Optimization Specialist

About the role

Andersen, a leading law and professional‑services firm in Cairo, is looking for a Senior Search Engine Optimization Specialist to drive organic growth for its digital platforms. The role is full‑time, on‑site and reports to the marketing team.

Key responsibilities

• Conduct comprehensive keyword research to inform content and technical strategies.
• Plan and implement on‑page SEO improvements, including metadata, schema markup, and internal linking.
• Perform regular SEO audits to detect technical issues, content gaps, and backlink opportunities.
• Monitor website performance using Google Search Console, GA4, and Looker Studio, producing actionable reports.
• Lead ethical link‑building campaigns and collaborate with content, design, and development teams.
• Stay up‑to‑date with algorithm changes and industry best practices.

Required profile

• 10+ years of hands‑on SEO experience with high‑traffic, multi‑market websites.
• Proven track record of increasing organic visibility, traffic, and conversions.
• Strong analytical and communication skills, fluent in English.
• Experience mentoring junior SEO staff or leading cross‑functional projects is a plus.

Required skills

• Google Search Console
• Google Analytics 4
• Ahrefs or Semrush
• Looker Studio
• HTML, CSS, JavaScript fundamentals
• Structured data, redirects, canonical tags, robots.txt, XML sitemaps
• WordPress CMS