Social Media Manager

About the role

City & the Sea is seeking a full‑time Social Media Manager to join its Cairo office. You will lead the creation and management of engaging content across multiple platforms, driving brand awareness and audience interaction for a boutique travel and event consultancy.

Key responsibilities

• Develop and execute strategic content plans for social media channels.
• Create, schedule, and publish compelling posts, visuals, and stories.
• Monitor, analyze, and report on performance metrics to optimize campaigns.
• Engage with online audiences, respond to comments, and foster community growth.
• Identify trends and opportunities to enhance brand visibility.
• Collaborate with marketing, sales, and operations teams to align social media efforts with broader business objectives.

Required profile

• Proficiency in Social Media Marketing and Social Media Optimization (SMO).
• Strong written communication and storytelling abilities.
• Experience designing and implementing effective content strategies.
• Creative mindset with data‑driven decision making.
• Knowledge of current social media trends and platform best practices.
• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Experience in travel, events, or hospitality is a plus.
• Ability to thrive in a fast‑paced, on‑site environment.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Content Strategy