Social Media Manager

About the role

The Social Media Manager will join our growing kids‑wear and baby‑products retail chain in Markaz Tanta. This full‑time, on‑site position is responsible for planning, creating and publishing engaging content across all social platforms to boost brand visibility and drive sales.

Key responsibilities

• Develop and maintain a social media posting calendar aligned with seasonal campaigns and in‑store promotions.
• Write, edit and adapt captions and visual assets for platforms such as Facebook, Instagram, TikTok and YouTube.
• Monitor and respond to customer messages and comments promptly and professionally.
• Track engagement metrics, generate performance reports and optimise campaigns based on data insights.
• Collaborate with store and marketing teams to showcase new arrivals, special offers and customer stories.

Required profile

• Strong background in Social Media Marketing and Social Media Optimization (SMO).
• Proven content‑strategy and copy‑writing abilities for diverse audiences.
• Excellent communication skills and a detail‑oriented mindset.
• Basic analytics and reporting experience to interpret performance data.
• Familiarity with the kids‑wear or retail sector and ability to work on‑site full‑time.
• Relevant education or experience in marketing, communications or a related field; prior social media management is a plus.

Required skills

• Social Media Marketing
• Social Media Optimization (SMO)
• Content Strategy
• Analytics