Social Media Marketing Specialist

About the role

Turpal is looking for a creative and results‑driven Social Media Marketing Specialist to manage and grow social media presence for multiple travel‑industry clients. You will develop engaging content, plan and execute campaigns, and optimise posts to increase visibility and engagement.

Key responsibilities

• Manage organic social media accounts for several clients across platforms such as Facebook, Instagram, TikTok, and LinkedIn.
• Create, launch and optimise paid social campaigns, with a focus on e‑commerce.
• Implement and maintain conversion tracking tools, including Meta Pixel.
• Develop monthly content calendars and design visual assets using Canva or similar tools.
• Optimize social content to support SEO and improve reach.
• Coordinate with clients and internal teams to ensure alignment with brand strategy.
• Stay current with social media trends and best practices.
• Produce monthly performance reports covering key KPIs.

Required profile

• 3–4 years of experience in social media marketing, preferably in an agency setting.
• Strong knowledge of major social platforms (Facebook, Instagram, TikTok, LinkedIn).
• Proficiency with Canva or equivalent design tools.
• Understanding of SEO principles and how social content contributes to SEO.
• Excellent written and verbal communication in English and Arabic.
• Experience managing multiple client accounts.
• Highly organized, proactive, and detail‑oriented.

Required skills

• Facebook
• Instagram
• TikTok
• LinkedIn
• Canva
• Meta Pixel
• SEO fundamentals
• Paid social advertising