Social Media Marketing Specialist

About the role

The Social Media Marketing Specialist will be responsible for building and maintaining MEN'S CLUB’s presence across all major social platforms. Working on‑site in Heliopolis, you will create daily content, engage the community, and translate brand initiatives into compelling social experiences.

Key responsibilities

• Plan, create, schedule and publish content on platforms such as Meta, Instagram, TikTok and others.
• Monitor community activity, respond to comments and messages, and nurture brand advocacy.
• Collaborate with design, merchandising and retail teams to align social campaigns with product launches, promotions and brand guidelines.
• Track performance metrics, generate regular reports and optimise campaigns based on data insights.
• Stay up‑to‑date with social media trends, fashion retail developments and emerging platform features.

Required profile

• Proven experience in social media marketing and content creation, including calendar planning and caption writing.
• Background in digital marketing with the ability to align social activities to broader commercial objectives.
• Strong written and verbal communication skills to represent the brand voice.
• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent practical experience.
• Previous experience in fashion, retail or e‑commerce environments is a plus.
• Ability to manage multiple projects, meet deadlines and work on‑site in a fast‑paced retail setting.

Required skills

• Meta Business Suite
• Instagram Insights
• TikTok analytics