Social Media Marketing Specialist

About the role

We are seeking a Social Media Marketing Specialist to lead the design, execution, and optimisation of high‑impact social campaigns for our agency’s diverse client portfolio. You will translate brand voices into engaging digital narratives across Meta, TikTok, Instagram and LinkedIn.

Key responsibilities

• Develop and manage platform‑specific content calendars and distribution plans.
• Execute day‑to‑day social media campaigns, ensuring alignment with brand strategy and trend‑responsive engagement.
• Audit live analytics, audience sentiment and community metrics to optimise reach, click‑through rates and follower growth.
• Collaborate with creative, copy and design teams to produce viral asset formats under tight deadlines.

Required profile

• Minimum 5 years of progressive social media marketing experience within professional advertising agencies.
• Deep tactical knowledge of algorithmic trends, social listening, audience segmentation and native publishing/analytics tools.
• Highly creative, digital‑native strategist with strong storytelling and community‑management instincts.
• Self‑motivated, organised and able to thrive in a fast‑paced agency environment.

Required skills

• Meta (Facebook) platform expertise
• TikTok platform expertise
• Instagram platform expertise
• LinkedIn platform expertise
• Social analytics tools
• Social listening tools
• Audience segmentation techniques

What we offer

• Highly competitive compensation linked to portfolio depth and campaign success.
• Full‑time, on‑site role in the central media hub of Nasr City, Cairo.
• Opportunity to work with top‑tier regional and global brands.