Social Media Specialist

About the role

Dot IT, a full-service digital marketing agency with offices in Egypt, Estonia, Spain and the UAE, is looking for a Social Media Specialist. The role covers managing social media strategy, content creation and paid campaigns, and is listed as remote / flexible.

Key responsibilities

• Develop, implement and manage social media strategies across platforms such as Facebook, Instagram, LinkedIn and TikTok.
• Create and schedule engaging content, including graphics, videos and captions.
• Monitor channels, reply to comments and messages and engage with followers.
• Track performance with analytics tools and produce reports with actionable insights.
• Collaborate with internal teams so campaigns match the overall marketing strategy.
• Stay up to date with trends, tools and best practices.
• Assist in paid social advertising campaigns, including audience targeting and optimisation.

Required profile

• 3+ years of experience in social media management or digital marketing.
• Strong understanding of social media platforms, trends and best practices.
• Excellent written and visual communication skills.
• Creative mindset and attention to detail.

Required skills

• Experience with social media management and analytics tools.
• Ability to analyse performance metrics and optimise campaigns.