Consumer & Market Insights Manager
EVA pharma
وصف الوظيفة
About the role
Limitless Naturals, a fast‑growing wellness brand, is looking for a Consumer & Market Insights Manager to turn data into decision‑grade insights that guide innovation, portfolio and launch decisions across Egypt, KSA, UAE and other priority markets.
Key responsibilities
- Lead interpretation and synthesis of market, consumer, competitive and performance data to define analytical scope and evidence needed for innovation decisions.
- Conduct opportunity sizing and market attractiveness assessments, integrating IQVIA, FMCG, retailer and scientific datasets.
- Build and maintain a cross‑market opportunity map, delivering insight‑driven scenarios for portfolio trade‑offs.
- Lead post‑launch performance analysis, comparing actual results to objectives and recommending actions to scale or optimize brands.
- Own the insight agenda, determine critical evidence, and coordinate consumer/HCP research when needed.
Required profile
- Bachelor’s degree in Business or a related field; certifications in analytics/BI are a plus.
- 3+ years of experience in insights, analytics, marketing science or business intelligence within pharmaceutical, nutraceutical, OTC or FMCG sectors.
- Proven ability to translate complex analytics into actionable business recommendations for senior stakeholders.
Required skills
- Strong command of IQVIA and FMCG consumer insight platforms.
- High proficiency in Excel, Power BI, dashboard creation and data modeling.
- Experience with SQL basics and BI systems.
- Ability to work with retailer data, pricing landscapes and scientific trend datasets.
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EVA pharma
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