Senior Media Buyer – Paid Media & SEO

About the role

Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube to drive lead generation and brand awareness. Collaborate with content creators and designers to develop compelling ad creatives and SEO‑friendly website content.

Key responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
• Conduct keyword research, competitor analysis, and implement on‑page and off‑page SEO strategies.
• Monitor, analyze, and report on campaign performance metrics, providing actionable insights.
• Manage advertising budgets, bid strategies, and campaign pacing to maximize ROI.
• Implement tracking pixels, conversion tags, and analytics tools for accurate measurement.
• Stay up‑to‑date with industry trends, algorithm updates, and emerging digital marketing technologies.
• Identify new growth opportunities through A/B testing, audience segmentation, and innovative tactics.
• Ensure compliance with advertising policies, data privacy regulations, and brand guidelines.

Required profile

• 3‑5 years of proven experience in media buying and SEO within a digital marketing or agency environment.
• Demonstrated expertise in managing paid media campaigns across multiple digital platforms.
• Strong understanding of SEO best practices, including technical, on‑page, and off‑page optimization.
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong communication and collaboration skills to work effectively with cross‑functional teams.
• Ability to manage budgets, forecast performance, and optimize for ROI.
• Self‑motivated, detail‑oriented, and results‑driven mindset.

Required skills

• Google Ads
• Facebook Business Manager
• Google Analytics
• SEMrush
• Ahrefs