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E-Commerce & Digital Marketing Manager

Kempinski Hotels · Le Caire

🇬🇧 English
Keyword research Ad copy creation Market research Competitor analysis Audience segmentation

وصف الوظيفة

About the role

The E-Commerce & Digital Marketing Manager will lead the digital presence of Kempinski Palace Cairo, focusing on the hotel’s website, food & beverage venues, spa and lifestyle offerings. The role aims to increase local market visibility, drive traffic, and support revenue goals through strategic digital initiatives.

Key responsibilities

  • Develop and execute comprehensive digital marketing strategies aligned with business and revenue objectives.
  • Plan and manage a local‑focused content calendar for lifestyle positioning.
  • Conduct market research, competitor analysis, and audience segmentation to identify opportunities.
  • Collaborate with F&B, Spa, PR, E‑Commerce and Revenue teams to create high‑impact campaigns.
  • Manage paid campaigns on Meta, Google and local platforms, including budget, bidding, keyword research, ad copy and landing‑page optimisation.
  • Monitor, analyse and report on website and campaign performance using KPIs.
  • Ensure consistent brand delivery across social and digital channels.

Required profile

  • Proven experience in digital marketing and e‑commerce, preferably within the hospitality sector.
  • Strong understanding of local market dynamics and brand voice alignment.
  • Ability to translate data insights into actionable campaign improvements.

Required skills

  • Meta (Facebook/Instagram) advertising platform
  • Google Ads and Google Analytics
  • Keyword research and paid‑search optimisation
  • Ad copy creation and landing‑page optimisation
  • Data analysis and performance reporting
  • Market research and competitor analysis
  • Audience segmentation
  • Social media management

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Kempinski Hotels

Le Caire