Lead Generator

About the role

The Lead Generator is responsible for identifying and developing potential business opportunities for Braxtone’s Insurance Advisory Division across the GCC and wider target markets. The role focuses on researching prospective clients, pinpointing key decision‑makers, gathering accurate contact information, initiating professional outreach, and securing qualified meetings for the Advisory team.

Key responsibilities

• Research and identify potential clients such as insurance companies, brokers, reinsurers, investors, and other relevant organisations.
• Identify senior decision‑makers including CEOs, Managing Directors, COOs, CFOs, Heads of Strategy and other executives.
• Build and maintain an accurate database of prospects, contact details and potential opportunities.
• Conduct lead generation via LinkedIn, industry directories, databases, events, referrals, email and direct outreach.
• Contact prospective clients and present Braxtone’s advisory capabilities in a targeted manner.
• Qualify leads based on business needs, opportunity potential and decision‑making authority.
• Secure introductory meetings between qualified prospects and the Advisory team.
• Follow up consistently and keep an active pipeline of opportunities.
• Monitor insurance‑market developments to spot companies needing restructuring, run‑off, market‑entry or operational support.
• Coordinate with the Advisory Manager on priority markets, target accounts and business‑development campaigns.
• Maintain accurate records of leads, communications, meetings secured and opportunity status.
• Prepare regular lead‑generation and pipeline reports.

Required profile

• Bachelor’s degree in Business, Marketing, Insurance, Finance or a related field.
• Previous experience in lead generation, business development, B2B sales support or market research.
• Experience within insurance, financial services, professional services or consulting is strongly preferred.
• Good understanding of the GCC business environment and insurance sector is an advantage.
• Experience using LinkedIn and other professional prospecting and research tools.

Required skills

• LinkedIn
• Professional prospecting and research tools