Performance & Growth Marketing Specialist (Remote)

About the role

Psychology Vibes LLC is seeking a results‑driven Performance & Growth Marketing Specialist to own and scale its full‑funnel acquisition engine. You will work remotely, collaborating with content and creative teams to drive traffic, conversions, and customer lifetime value for high‑ticket programs and digital products.

Key responsibilities

• Own, manage, and optimize paid campaigns on Meta Ads (primary) and Google Ads (YouTube, Search, Display).
• Design and execute full‑funnel marketing strategies for high‑ticket, low‑ticket, and digital product offers.
• Continuously improve the funnel and customer journey, including retargeting and nurturing sequences.
• Develop creative angles, hooks, offers, and CTAs in partnership with the creative team.
• Analyze ad and creative performance daily; run A/B tests on audiences, creatives, copy, landing pages, and offers.
• Build and manage Email and WhatsApp marketing automation to increase LTV and conversion rates.
• Monitor key metrics (CPL, CPA, ROAS, CTR, CVR, AOV) and translate data into actionable growth decisions.
• Prepare weekly performance reports with insights, learnings, and next experiments.

Required profile

• 3+ years of hands‑on experience in performance or growth marketing.
• Proven expertise in Meta Ads; solid experience with Google Ads.
• Background in high‑ticket online courses, digital products, lead generation, or service businesses.
• Strong understanding of funnels, retargeting, customer journey, and CRO.
• Experience with tracking and analytics tools (GA4, GTM, Meta Pixel, CAPI, UTMs).

Required skills

• Meta Ads platform
• Google Ads (Search, Display, YouTube)
• Google Analytics 4 and Google Tag Manager
• Meta Pixel and Conversions API (CAPI)
• Email marketing automation tools (GoHighLevel, ActiveCampaign, Klaviyo)
• WhatsApp marketing automation platforms