Performance Marketing Manager

About the role

We are hiring a Performance Marketing Manager to take full ownership of DB Investing's media buying and paid acquisition across platforms such as Meta, Google, TikTok, X and LinkedIn. You will manage budget planning, campaign building, ongoing optimisation and reporting against acquisition targets.

Key responsibilities

• Own the full paid media function end‑to‑end: budget planning, channel mix, campaign build, creative testing, bid and audience optimisation, and reporting.
• Plan and manage monthly media budgets across Meta, Google (Search, Performance Max, Display, YouTube), TikTok, X and LinkedIn with clear pacing and forecasting.
• Drive qualified acquisition – registrations, verified accounts and funded accounts – against agreed CPA and volume targets by market.
• Own conversion tracking and measurement integrity: pixels, Conversions API, server‑side events, UTM governance and reconciliation between platform‑reported and CRM‑reported results.
• Navigate financial services advertising restrictions, keep accounts in good standing and handle ad disapprovals.
• Run a structured creative testing programme and feed winning angles back into the wider marketing plan.
• Manage retargeting and audience strategy across the funnel, including CRM audience segmentation and exclusion logic.
• Deliver weekly and monthly performance reporting with clear commentary on what moved, why, and next steps.
• Evaluate and manage additional channels and vendors such as programmatic, native, affiliate and finance‑vertical publishers.

Required profile

• Minimum 5 years of performance marketing/media buying experience, preferably in fintech or regulated financial services.
• Hands‑on management of live monthly budgets directly within ad platforms.
• Proven ownership of at least three platforms (Meta, Google Ads, TikTok, X, LinkedIn, YouTube, programmatic or native).
• Strong analytical skills with comfort in CPA, CAC, ROAS, lead‑to‑deposit conversion and payback metrics.
• Practical experience with tracking and attribution setup, including pixels, Conversions API and UTM governance.
• Fluent professional English and Arabic (read, write, speak).
• Experience with GA4, Google Tag Manager, server‑side tagging and related integrations.
• Experience scaling acquisition across multiple regions (MENA, LATAM, Africa or Asia).

Required skills

• Meta Ads platform
• Google Ads (Search, Performance Max, Display, YouTube)
• TikTok Ads
• LinkedIn Ads
• Programmatic advertising
• GA4 (Google Analytics 4)
• Google Tag Manager
• Server‑side tagging and pixel implementation

What we offer

• A collaborative and innovative work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits.
• Flexible working arrangements.
• The chance to work with a talented team in a fast‑growing financial services company.